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USING PLAYER’S LOVE TO CONNECT WITH OTHERS TO CREATE ENGAGEMENT
Relatedness is a core player need. How to design and market social features that make players care about each other, and keep playing. Read more
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GET BETTER KEY ARTS WITH A MARKETING BRIEF
A great key art starts with a great marketing brief. How to write one so artists deliver capsules and key arts that sell your game on Steam. Read more
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HOW TO MAKE YOUR GAME FUN ? FOSTERING PLAYER ENGAGEMENT THROUGH FREEDOM OF CHOICE.
Player autonomy drives engagement. How to build meaningful choices into your game, from multiple paths to narrative decisions, and how to show them in your marketing. Read more
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MAKE BETTER TRAILERS IN 7 STEPS
Seven strategic steps to make game trailers that hook viewers, show your game’s promise and turn views into Steam wishlists. Read more
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HOW TO MAKE YOUR GAME FUN? CHALLENGE THE PLAYERS
Challenge keeps players hooked when it’s well tuned. How to design satisfying difficulty in your game, and how to market it to the right players. Read more
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7 STEPS TO IMPROVE YOUR STEAM STORE PAGE
Seven easy tips to improve your Steam store page, from GIFs and punchy titles to a clear game promise, and turn more visits into wishlists. Read more
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