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3 STEPS TO BETTER REACH YOUR AUDIENCE WITH MARKETABILITY.
Marketability is a formidable tool to reach your audience and have a successfull game launch. I’m sharing some tips I’m using to improve games’ marketability.
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WHAT I LEARNED GOING FROM AAA TO INDIE MARKETING (PART 1)
What I learned going from AAA marketing to indie. If you’re considering a shift in your career, curious about the marketing differences or want to learn how to do marketing for indie here’s the place.
GET BETTER AT MARKETING YOUR GAMES
STEP UP
YOUR GAME
HELLO THERE
I’m Matthieu Bernhard,
a video game marketing professional.
I have worked for AAA games and am currently working for an indie publisher. I specialize in making game communication match what the players want (and secretly need).
In a nutshell, I turn your game’s key selling points and standout features into a promise players can easily understand.
I also love supporting indie developers by helping them figure out what their audience really wants and how to best communicate about it.
If you’re a dev feeling confused or unsure about marketing and want to know how to sell your awesome game and where to focus your efforts, I’m here to help !
DON’T MISS OUT
Registering to my newsletter helps me feel better about my KPIs.
I know I should offer something to grab your mail but right now I don’t have more than my thanks !
STEP UP YOUR GAME
FOLLOW ME ELSEWHERE FOR BETTER AND WORSE
LATEST ARTICLES
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HOW TO USE STEAM’S MARKETING?
Steam marketing can be a bit blurry so I’m explaining how it works here. From Algorithms to Curated offers you’ll know everything Steam is ready to share on it’s marketing formula.
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3 STEPS TO BETTER REACH YOUR AUDIENCE WITH MARKETABILITY.
Marketability is a formidable tool to reach your audience and have a successfull game launch. I’m sharing some tips I’m using to improve games’ marketability.
-
WHAT I LEARNED GOING FROM AAA TO INDIE MARKETING (PART 1)
What I learned going from AAA marketing to indie. If you’re considering a shift in your career, curious about the marketing differences or want to learn how to do marketing for indie here’s the place.
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PALWORLD – THE GAME PROMISE MAKES IT ALL
The success of Palworld is for me due to their amazing, sexy and interesting game promise “Weaponized Pokemon”. They made teh perfect what if scenario if Pokemon were real and how humans would have used them.
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USING PLAYER’S LOVE TO CONNECT WITH OTHERS TO CREATE ENGAGEMENT
As human we care about others. In this article you’ll learn how to apply this fundamental need to your game making it more valuable for your audience.
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GET BETTER KEY ARTS WITH A MARKETING BRIEF
A great key art often come from a great marketing briefing! Learn how to do one yourself to help artists create the best art for your game!
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HOW TO MAKE YOUR GAME FUN ? FOSTERING PLAYER ENGAGEMENT THROUGH FREEDOM OF CHOICE.
Player’s autonomy is key in creating an engaging game. Learn how to do it in your game and in your marketing. Create multiple paths to success, impactful narrative choices, and interactive environments to increase player engagement and satisfaction.
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MAKE BETTER TRAILERS IN 7 STEPS
Hello there, As a brand manager, I craft marketing strategies to get people excited and ultimately buy the games. Trailers are a huge part of those strategies. So let me give you some tips I use to improve how you create trailers. I focus on the strategic aspect; for technical advice, you’ll find plenty of
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HOW TO MAKE YOUR GAME FUN? CHALLENGE THE PLAYERS
Learn how to manage strategically your game challenges for sustained enjoyment. I’ll also give you tips about what to implement in your game to maximize players satisfaction for challenges and how to market it.
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7 STEPS TO IMPROVE YOUR STEAM STORE PAGE
Improve your Steam Game store page with those 7 easy tips !
STEP UP YOUR GAME 