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Announcing a delay: is it really that easy? A few best practices
Delays are usually good news for players, but not always. Cancellations, Cyberpunk, GTA 6, Subnautica 2, Silksong, and what we learned delaying Outward 2. Read more
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The Steam Page Checklist: A TOOLKIT FOR A SUCCESSFUL ANNOUNCEMENT
A free checklist to audit your Steam page before every big beat: capsules, descriptions, trailer, tags and the marketing beats that create wishlist velocity. No need to pay for “Steam page optimisation”. Read more
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HOW TO USE STEAM’S MARKETING?
How Steam’s marketing really works: the algorithm, Discovery Queue, New & Trending, special offers and wishlists, and how indie devs can use each one. Read more
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3 STEPS TO BETTER REACH YOUR AUDIENCE WITH MARKETABILITY.
Marketability decides whether players get your game at a glance. Three steps to sharpen your game’s hook and reach the right audience on Steam. Read more
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WHAT I LEARNED GOING FROM AAA TO INDIE MARKETING (PART 1)
What changes when you move from AAA to indie game marketing: budgets, team size, priorities, and the lessons I learned making the switch from Ubisoft. Read more
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PALWORLD – THE GAME PROMISE MAKES IT ALL
Why Palworld exploded: a game promise anyone gets instantly, “weaponized Pokémon”. What indie devs can learn about pitching their game in one line. Read more
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