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3 STEPS TO BETTER REACH YOUR AUDIENCE WITH MARKETABILITY.
Marketability is a formidable tool to reach your audience and have a successfull game launch. I’m sharing some tips I’m using to improve games’ marketability. Read more
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WHAT I LEARNED GOING FROM AAA TO INDIE MARKETING (PART 1)
What I learned going from AAA marketing to indie. If you’re considering a shift in your career, curious about the marketing differences or want to learn how to do marketing for indie here’s the place. Read more
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PALWORLD – THE GAME PROMISE MAKES IT ALL
The success of Palworld is for me due to their amazing, sexy and interesting game promise “Weaponized Pokemon”. They made teh perfect what if scenario if Pokemon were real and how humans would have used them. Read more
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USING PLAYER’S LOVE TO CONNECT WITH OTHERS TO CREATE ENGAGEMENT
As human we care about others. In this article you’ll learn how to apply this fundamental need to your game making it more valuable for your audience. Read more
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GET BETTER KEY ARTS WITH A MARKETING BRIEF
A great key art often come from a great marketing briefing! Learn how to do one yourself to help artists create the best art for your game! Read more
