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Announcing a delay: is it really that easy? A few best practices
Delays are usually good news for players, but not always. Cancellations, Cyberpunk, GTA 6, Subnautica 2, Silksong, and what we learned delaying Outward 2.
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The Steam Page Checklist: A TOOLKIT FOR A SUCCESSFUL ANNOUNCEMENT
A free checklist to audit your Steam page before every big beat: capsules, descriptions, trailer, tags and the marketing beats that create wishlist velocity. No need to pay for “Steam page optimisation”.
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HOW TO USE STEAM’S MARKETING?
How Steam’s marketing really works: the algorithm, Discovery Queue, New & Trending, special offers and wishlists, and how indie devs can use each one.
GET BETTER AT MARKETING YOUR GAMES
STEP UP
YOUR GAME
Practical game marketing for indie devs
Hello there, I’m Matthieu Vitoux, Marketing Director at Nine Dots Studio, where I’m launching Outward 2.
I’ve spent 10+ years marketing games at Ubisoft, Wizards of the Coast, Asmodee and indie studios.
Here I share what actually makes players care: Game promises and how to show them, Steam pages worth reading, Thumbstopping trailers and catering for your community, with real data from the games I work on.
Unsure where to focus your marketing? Start here.
GET THE FREE STEAM PAGE CHECKLIST
40+ checks across 7 sections to run to create the best converting Steam Page.
If it’s free you’re the product, well, you’re in my mailing list.
Subscribe below, confirm your email, and you’ll get the checklist as a PDF in your welcome email, along with new articles as they come out.
STEP UP YOUR GAME
FOLLOW ME ELSEWHERE FOR BETTER AND WORSE
LATEST ARTICLES
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Announcing a delay: is it really that easy? A few best practices
Delays are usually good news for players, but not always. Cancellations, Cyberpunk, GTA 6, Subnautica 2, Silksong, and what we learned delaying Outward 2.
-
The Steam Page Checklist: A TOOLKIT FOR A SUCCESSFUL ANNOUNCEMENT
A free checklist to audit your Steam page before every big beat: capsules, descriptions, trailer, tags and the marketing beats that create wishlist velocity. No need to pay for “Steam page optimisation”.
-
HOW TO USE STEAM’S MARKETING?
How Steam’s marketing really works: the algorithm, Discovery Queue, New & Trending, special offers and wishlists, and how indie devs can use each one.
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3 STEPS TO BETTER REACH YOUR AUDIENCE WITH MARKETABILITY.
Marketability decides whether players get your game at a glance. Three steps to sharpen your game’s hook and reach the right audience on Steam.
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WHAT I LEARNED GOING FROM AAA TO INDIE MARKETING (PART 1)
What changes when you move from AAA to indie game marketing: budgets, team size, priorities, and the lessons I learned making the switch from Ubisoft.
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PALWORLD – THE GAME PROMISE MAKES IT ALL
Why Palworld exploded: a game promise anyone gets instantly, “weaponized Pokémon”. What indie devs can learn about pitching their game in one line.
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USING PLAYER’S LOVE TO CONNECT WITH OTHERS TO CREATE ENGAGEMENT
Relatedness is a core player need. How to design and market social features that make players care about each other, and keep playing.
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GET BETTER KEY ARTS WITH A MARKETING BRIEF
A great key art starts with a great marketing brief. How to write one so artists deliver capsules and key arts that sell your game on Steam.
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HOW TO MAKE YOUR GAME FUN ? FOSTERING PLAYER ENGAGEMENT THROUGH FREEDOM OF CHOICE.
Player autonomy drives engagement. How to build meaningful choices into your game, from multiple paths to narrative decisions, and how to show them in your marketing.
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MAKE BETTER TRAILERS IN 7 STEPS
Seven strategic steps to make game trailers that hook viewers, show your game’s promise and turn views into Steam wishlists.
