Hello there, 

In this article, I will delve into creating the best Steam page by considering players’ needs.

There’s no secret recipe for the best Steam page, but there are certainly ways to enhance what you already have!

I’ll focus solely on the store section here, as it serves as the main wishlist and purchase driver.

Steam doesn’t provide impressions per section of your store page, but I’m confident the customer path typically follows this sequence—though I might be biased by my behavior:

• Click on a capsule (yes, you need a good capsule, we’ll discuss that in a later article) 
• Read the short description
• Check some screenshots to see the game genre and appearance.
• Read the long description
• If hooked visitors might watch the trailer. Note: The Steam video player quality isn’t great, and viewers often have the sound off. 

Your direct visitors (those typing the name of your game on Steam/Google) likely have seen ads or influencer gameplay so they don’t need to watch the trailer to know how’s the game being played

The most important parts of your game description are : 

• Short description. It should outline the game genre, unique elements and promise.
• The first paragraph of your long description. This is what viewers read without having to click on the “read more”

Now let’s see how we can improve it

STEP 1: MAKE YOUR GAME GENRE STAND OUT

Clearly state the game genre! 

• Use appropriate game tags.
• Use screenshots with UI to clarify the game genre. I recommend having at least half your screenshot with the UI.  
• State the game genre in the short description.
  

STEP 2: USE GIF

Yes, please, use a gif, it’s a screenshot made better!
They are the perfect way to show gameplay at a glance without context or launching a video. 

FYI: Steam format required is 616px width by how long you want.

STEP 3: CRAFT IMPACTFUL TITLES AND TEXT.  

When creating a title, maximize its impact.

Given people’s limited attention spans, deliver key information swiftly. 

Use titles to break down the text 

For instance :

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Give a clear call to action (Explore, fight, survive, cook), add setting and game promise so you make the best use of it.

Example : 

• Survive  – call to action 
• Survive in endless caves – call to action + unique setting
• Survive in endless caves and loot unique weapons – call to action + unique setting + game promise 
• Loot unique weapons in endless caves – Straighter call to action and game promise

You can also extensively use bold, italic and bullet points to improve readability.

STEP 4: SHOWCASE UNIQUE ELEMENTS.

Highlighting its uniqueness distinguishes your game and leaves lasting memories for players. That’s the key to memorizing your game and eventually buying it! 

Protip: Try the Reversal approach. 

Take elements from your game and reverse them. 

This will improve the “uniqueness” of your description

For instance :

•  “A rich and exciting gameplay” / “A poor and unexciting gameplay”. 
  “Rich and exciting gameplay” is not good and too generic description.
•  “A medieval fantasy RPG” or “a RPG based on real life”.
  Both work well and describe a unique type of game. That’s good!
  

STEP 5: NUMBERS DON’T MAKE AN IMPACT, EXCEPT WHEN THEY DO.

Placing metrics in front of your game elements doesn’t convey what they represent in terms of  “game value”. If you’ve got a platformer, are 15 levels good? 150? 1,500?
Avoid merely stating numbers unless they convey something intriguing or exciting to the audience.

• Playing a FPS with a MILLION guns is exciting.

• Playing a FPS with 3 guns sounds intriguing, and exciting. I can imagine different types of gameplay while I don’t think it’s good enough for players. 

But what about playing a FPS with 15, 30 or 50 guns? Those numbers alone won’t pique interest. 

Visitors are unlikely to make a  purchase solely based on the sheer quantity of guns, items, planets or levels in the game. 

STEP 6: SHOW THE END-GAME AND YOUR PROMISE.

This one is very personal. 
I love games that are selling me the promise of the game without directly revealing the game mechanics. 

Engage players by showcasing the coolest weapons, armors, combos, buildings or farm elements within your game.  

It will drive players towards that goal without you having to tell them how to do it. 

STEP 7: EMPHASIZE SETTING OVER LORE

Focus on setting rather than excessive lore!
If you’re dedicating three lines to your lore you’ll lose your audience.

Example:
“[Insert Fantasy game world name] is embroiled in a conflict between ancient families vying for a lost legendary sword that threatens world-ending consequences unless a group of knights retrieves it before the next moon”…

Well, you’ve lost me.

Summarize it :
‘You’re a knight seeking a powerful sword in a war-torn world to avenge your family.’

What truly matters in the setting is its impact on the player. Does your game explore moral dilemmas, political struggles, or the futility of war?

I hope this will help you to Step Up Your Game store page!

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